March 28, 2009
Facebook is trying to teach members to use privacy settings to manage their network so they can speak discreetly only to certain friends, like co-workers or family members, as opposed to other “friends” like bosses or professional colleagues. But most Facebook users haven’t taken advantage of the privacy settings; the company estimates that only 20 percent of its members use them.

Facebook at 5 - Is It Growing Up Too Fast? - NYTimes.com

via datainsightsideas, who says: Yes, because enabling privacy settings turn into more of a “headache” to the common user (particularly the exploding 35+ demographic) when they are hidden behind a deceptively simple (yet, really complex) UI.

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